Titlebook: Market-Oriented Technology Management; Innovating for Profi Fred Y. Phillips Book 2001 Springer-Verlag Berlin Heidelberg 2001 Entwicklung.H

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978-3-642-07456-1Springer-Verlag Berlin Heidelberg 2001

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Researching Technology Markets in a Fast-Cycle WorldInformation gathering can and should start early. ., as in long before the product is launched, and if possible before the product is conceived — ideally, at the point when a generic technology comes into existence. This generic technology may be capable of generating many products in many different, and perhaps new, industries.

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Identifying, Nurturing and Monitoring Core Technologiesries. Experience curves are an important consideration in timing price reductions; this chapter deals with experience curves and their computation. Again, the requisite mathematics are given in an appendix.

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Managing Technological Risktechnology than anyone else. Third, inflict the technology on the world in the form of an audaciously marketed product. Fourth, watch for follow-on, spin-off, and tie-in opportunities — and take them.

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