Titlebook: Market-Oriented Technology Management; Innovating for Profi Fred Y. Phillips Book 2001 Springer-Verlag Berlin Heidelberg 2001 Entwicklung.H

HACK

Identifying, Nurturing and Monitoring Core Technologieshe criteria for choosing and identifying core technologies. (Chapter 1 established the justification for distinguishing core technologies). One criterion is the ability to master the core technology fast enough to reduce prices in a way that maintains profitability while discouraging competitive ent

托运

locus-ceruleus

潜移默化

Adopting New-to-the-World Productslogical and organizational behavior studies of culture change in organizations. The theoretical presentation is kept to a minimum (but with lots of references) so that we can move on to the theories’ practical implications for (i) why there are barriers to customers accepting innovative products, an

灾难

placebo

airborne

The Future of Technology Commercializationhanges in diet, which can provide inexpensive, systemic improvement in health? The easy answers are that venture capital will flow to the higher-technology, higher-expense medical regime, and doctors will prefer the heart valve because its installation is highly billable, and reimburseable by insura

Meander

Escaping the Niche Market; Moving to the Mass Market. This market included TV networks, movie studios and professional producers of video programming. Ampex did not assault the mass market of VCRs for consumer households. Japanese companies did, with well-known results — namely that there are no longer any U.S. producers of household VCRs.

项目

Antimicrobial