Titlebook: Managing Green Issues; Tom Curtin,Jacqueline Jones Book 2000 Palgrave Macmillan, a division of Macmillan Publishers Limited 2000 environme

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Book 2000 seen and how its reputation is judged, it has huge implications for the organisation‘s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental

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sumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.978-1-349-42296-8978-0-230-50929-0

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isation is seen and how its reputation is judged, it has huge implications for the organisation‘s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel env

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