| 书目名称 | Managing Green Issues | | 编辑 | Tom Curtin,Jacqueline Jones | | 视频video | | | 图书封面 |  | | 描述 | The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation‘s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage. | | 出版日期 | Book 2000 | | 关键词 | environment; management; marketing; organization; stakeholder | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230509290 | | isbn_softcover | 978-1-349-42296-8 | | isbn_ebook | 978-0-230-50929-0 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2000 |
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发表于 2025-3-21 17:16:31
