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Titlebook: Managing Global Innovation; Uncovering the Secre Roman Boutellier,Oliver Gassmann,Maximilian Zedtwi Book 2008Latest edition Springer-Verlag

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n Einfluss besser verstehen wollen, der durch Massenphänomene hervorgerufen wird.Münster, im September 2008 Dr. Arnold Kitzmann Psychologie und Börse 7 Inhaltsverzeichnis Vorwort. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .978-3-8349-8077-9
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n Einfluss besser verstehen wollen, der durch Massenphänomene hervorgerufen wird.Münster, im September 2008 Dr. Arnold Kitzmann Psychologie und Börse 7 Inhaltsverzeichnis Vorwort. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .978-3-8349-8077-9
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Establishing Overlaying StructuresMany managers struggle with obsolete R&D organizations when they establish global R&D processes. Traditional R&D organization have been designed with a ethnocentric paradigm in mind that proves to be insufficient for many new challenges: R&D managers must learn to manage an additional organizational level in order to ensure global R&D efficiency.
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Organizing Virtual R&D TeamsThe strong decentralization of R&D and the dispersion of centers-of-excellence in the 1980s and 1990s have led to increased transnational R&D processes. A central dilemma in the organization of dispersed projects is project efficiency versus the effective use of specialized knowledge in dispersed knowledge centers.
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Managing the International R-to-D InterfaceIn technology-intensive firms, the two most prominent factors determining the business environment are technology and customers. For the role of R&D, the balance between the two can be tricky.
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Directors of International R&D LabsWhen new R&D labs are being set up, one of the key decisions is the choice of the first R&D director. This first director will have to be able to start a new R&D organization from scratch, establish himself — and itself — in a potentially very alien environment, and ensure the proper integration of the new lab into the global R&D organization.
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Hoffmann-La Roche: Global Differentiation between Research and DevelopmentRoche develops, manufactures and markets high-quality products and services in the field of health care. The activities of the group’s four divisions- pharmaceuticals, diagnostics, vitamins and fine chemicals, fragrances and flavors - focus on the prevention, diagnosis and treatment of disease and on the promotion of general well-being.
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