Titlebook: Management Engineering in Emerging Economies; Guillermo Cortés-Robles,Eduardo Roldán-Reyes,Ferna Book 2024 The Editor(s) (if applicable) a

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,The Relevance of Customer’s Roles in Value Co-creation at the Restaurants, roles in value co-creation. This chapter focuses on determining the customer‘s roles in value creation at the restaurants; the restaurant is a high-touch customer service that can provide an excellent opportunity to analyze the customers’ roles in value creation. The methodology consisted of univar