Titlebook: Linguistic Semiotics; Mingyu Wang Book 2020 Peking University Press and Springer Nature Singapore Pte Ltd. 2020 Linguistic Semiotics.Lingu

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The Binary Opposition of Linguistic Signs,“Langue” and “parole” are not distinguished and usually considered as a pair of synonyms in daily use, whereas in linguistic semiotics, they are absolutely two different terms with different connotations. To distinguish and understand the binary opposition between “langue” and “parole” is the initial approach to linguistic semiotics.

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Reference of Linguistic Signs,One of the three tasks of semiotics is to interpret the relations between signs and the objective world. Similarly, linguistic semiotics, as an interdiscipline of semiotics, sees the study of the relations between linguistic signs and objects as a main research subject.

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Relations Between Linguistic Signs,Modern linguistics holds that language system means the study of linguistic signs and their mutual relations. In . Ferdinandde Saussure clearly stated that “in a language of state, everything is based on relations.”

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The Converseness of Linguistic Signs,The term кoнвepcив comes from the English word . In the book . published in 1968, the British semanticist John Lyons used the phrase “converse terms” for the first time, referring to a pair of words whose associative meanings are opposite, like buy and sell and husband and wife. Converse terms are usually divided into four categories.

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The Iconicity of Linguistic Signs,Iconicity is a hot topic of cognitive linguistics in recent years. It refers to the natural connection between language structure and human’s experiential structure or conceptual structure.

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Two Decades of Semiotic Studies in China,Semiotic studies began in Europe, and there have emerged various semiotic theories and different schools of thought. The semiotic studies in China started much later and were not largely conducted until the 1980s.

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