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Titlebook: Levels of Corporate Globalization; Developing a Measure Petra Kuchinka Book 2004 Petra Kuchinka 2004 customer relationship management.data

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书目名称Levels of Corporate Globalization
副标题Developing a Measure
编辑Petra Kuchinka
视频videohttp://file.papertrans.cn/586/585330/585330.mp4
图书封面Titlebook: Levels of Corporate Globalization; Developing a Measure Petra Kuchinka Book 2004 Petra Kuchinka 2004 customer relationship management.data
描述This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company‘s own strategic position, thereby enhancing corporate performance.
出版日期Book 2004
关键词customer relationship management; data analysis; globalization; relationship management
版次1
doihttps://doi.org/10.1057/9780230511316
isbn_softcover978-1-349-51848-7
isbn_ebook978-0-230-51131-6
copyrightPetra Kuchinka 2004
The information of publication is updating

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书目名称Levels of Corporate Globalization读者反馈学科排名




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Book 2004evel of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company‘s own strategic position, thereby enhancing corporate per
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Introduction,but it is more complex than assumed (the ‘transformational thesis’) and the fourth group accepts globalization as a phenomenon, but does not like it (the ‘anti-globalist thesis’) (cf. Kirkbride, Pinnington and Ward, 2001, pp. 18ff.).
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Introduction,ut to others invokes fear of loss of national identities, erosion of social systems, environmental degradation, loss of employment or loss of national sovereignty. Several different theses have arisen around the dichotomy of enthusiasm versus fear and exasperation. For one group of people, globaliza
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Empirical Study,rstanding of the research area both approaches, qualitative and quantitative, are needed. This view is supported by Kaplan (1964, p. 207) who states that ‘Quantities are . qualities, and a measured quality . just the magnitude expressed in its measure.’ Miles and Huberman (1994, pp. 40ff.) see the d
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