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Titlebook: Leisure Cultures and the Making of Modern Ski Resorts; Philipp Strobl,Aneta Podkalicka Book 2019 The Editor(s) (if applicable) and The Aut

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2662-3404 e media culture that shaped it.Provides a global perspective.This edited volume offers an historical perspective on the creation of a global mass industry around skiing. By focusing on the ski resort as .loci par excellence. for global exchange, the contributors consider the development of skiing ar
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,Mount Uludağ: The Making of Turkey’s St. Moritz,most celebrated ski resort in Turkey. Focusing on the period between the first skiing expedition into the region during the 1920s and its development as a fully fledged resort in the 1960s, this chapter discusses the ways Mount Uludağ was explored, experienced, and consumed.
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Skiing Transnational: Cultures, Practices, and Ideas on the Move,as a transnational phenomenon that has been translated into different contexts while spreading through the world. This chapter also discusses cultural perspectives and approaches that help explicate how ideas and knowledge spread and how they interacted with others to produce what has been described as the “cosmopolitan culture of Alpine skiing”.
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Going Downhill? The Industrialisation of Skiing from the 1930s to the 1970s,e, to serve the needs of skiers, creating an integrated, modern industry. Simultaneously, the complexity and ubiquity of skiing as an industry made it highly malleable to individual tastes and new cultural trends, stimulating steady demand among consumers. This symbiosis of supply and demand drove the industrialisation of skiing.
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Slippery Slopes: Skiing, Fashion, and Intrigue in 1960s Film, exemplar of masculinity, the autonomous single woman, and an evolving singles industry focused on travel. This chapter examines how ski resorts and skiwear were promoted specifically in . and ., two magazines that served as “how to” manuals for the nascent and expanding “sexual revolution”.
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Arlberg: The Creation of a Resort and the Transfer of Knowledge,of skiing instruction since it played a significant role in the global diffusion of knowledge, culture, and practices in alpine skiing. This chapter also includes an analysis of the Arlberg brand, as the term “Arlberg” was initially used to denote its geographical location before its use in the twentieth century as a tourist brand.
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Skiing Through Time: Articulating a Landscape Heritage of Swedish Cross-Country Skiing,for skiing. Through the analysis of three examples, comprising Hindås and Vålådalen, and the ski race Vasaloppet, this chapter analyses how “history” and “landscape” are used to market skiing and to attract ski tourism.
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