Titlebook: Irresistible Apps; Motivational Design Chris Lewis Book 2014 Chris Lewis 2014

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Information Patterns,t want. All the patterns in this chapter relate to how we consume and organize content. Irresistible apps let users find desired information quickly, encouraging them to swiftly dip in to find something they need. Once there, however, they often discover an intriguing branch and head off deeper into the app.

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Understanding Motivational Dark Patterns,y—be it the constant barrage of advertising or inducements to slow down the car or spend more time in the supermarket—practitioners must still be wary of the ethical implications of designing irresistible apps. One man’s retention is another’s ensnarement.

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Monetary Dark Patterns, view these patterns as a means for companies to extract extra money from users, while an accountant might conclude these patterns are actually good short-term business. As with all dark patterns, users will eventually spot what is happening and become resentful, so those patterns are poor long-term business strategies.

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Patterns as Design Tools,ng patterns in this way not only helps provide the answers to “Why will our audience come back to the application?” but also helps bring such questions to an earlier stage in the design process, avoiding the “If you build it, they will come” design mentality.

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Chris LewisWhen you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them?.Irresistible Apps explains exactly how to do this using a library of 27 motivati

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Introduction to Motivational Design,This introductory chapter presents a broad overview of what this book is all about. Different readers will want different things out of this book, and it’s this chapter’s job to get you up to speed quickly, so you can begin to pick and choose how you navigate through the other chapters.

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