书目名称 | Introduction to Corporate Strategy | 编辑 | Richard Pettinger | 视频video | | 图书封面 |  | 描述 | This introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy..* Covers all the areas necessary to accompany an introductory course in this area. * Concentrates both on the so called ‘hard‘ aspects of the subject such as analysis, performance and change and on the ‘soft‘ and human elements of strategy development..* Looks at areas of particular interest - ethics, implementation, change.* Uses imaginative and involving case studies and examples | 出版日期 | Textbook 1996Latest edition | 关键词 | Corporate Strategy; development; environment; ethics; interest; performance; strategy | 版次 | 1 | doi | https://doi.org/10.1007/978-1-349-24671-7 | copyright | Richard Pettinger 1996 |
The information of publication is updating
|
|