Titlebook: Interpretations of Luxury; Exploring the Consum Linda Lisa Maria Turunen Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 bra

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Concept of Luxury Through the Lens of Historyends, and have shaped consumer culture as a whole. This chapter approaches the luxury concept from a historical perspective and introduces how understandings of luxury have evolved over time. First, Turunen briefly summarizes the history of luxury, highlighting the sociological perspective and the i

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Evolution of Global Luxury Brandsd brand continuum, with superior characteristics. This chapter delves more deeply into the evolution of global luxury brands. Turunen approaches the definition of luxury from a brand management perspective and highlights differences between luxury brands (a company-driven definition) and brand luxur

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Luxury Consumption and Consumption of Luxury Goods how the essence of luxury is captured from a consumption perspective. Turunen points out the importance of social symbolic meanings and highlights aspects of the previous literature relating to the consumption of luxury goods. In addition, the experiential side of consumption is acknowledged. In pa

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Perceived Authenticityined in terms of objective authenticity, contrasted with its counterpart, inauthenticity. This chapter challenges the current understanding of authenticity as merely a company- or authority-driven, objective attribute, and instead explores . authenticity. Turunen suggests that perceived authenticity

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Perceived Uniquenessqueness, which is the consumer-driven counterpart of these brand management terms. Approaching the term through a consumer lens, Turunen emphasizes the role of the consumer as an interpreter: uniqueness is seen as a result of co-creation derived from consumption. Consequently, perceived uniqueness m