| 书目名称 | Internet-Based Customer Value Management |
| 副标题 | Developing Customer |
| 编辑 | Tymoteusz Doligalski |
| 视频video | |
| 概述 | Presents the innovative concept of Customer Value Management.Proposes a model of internet-based Customer Value Management for companies.Elaborates on ways to utilize internet in developing customer re |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | .Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value..This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.. |
| 出版日期 | Book 2015 |
| 关键词 | B2C marketing; Customer lifetime value; Customer relationship management; Online marketing; Value manage |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-09855-5 |
| isbn_softcover | 978-3-319-35763-8 |
| isbn_ebook | 978-3-319-09855-5Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 17:42:36
