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Titlebook: Internet and Network Economics; 5th International Wo Stefano Leonardi Conference proceedings 2009 Springer-Verlag Berlin Heidelberg 2009 In

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https://doi.org/10.1007/978-3-642-10841-9Internet; Social Net; Social Network; Web; computer; privacy; security
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Ad Exchanges: Research IssuesAn emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.
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Internet and Network Economics978-3-642-10841-9Series ISSN 0302-9743 Series E-ISSN 1611-3349
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Lecture Notes in Computer Sciencehttp://image.papertrans.cn/i/image/472424.jpg
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On 2-Player Randomized Mechanisms for Schedulingmely scheduling two tasks on two machines. For this setting, we provide a correlation mechanism which has an approximation ratio of 1.5089. We also prove a lower bound of 1.506 for all the randomized scale-free truthful mechanisms in this setting.
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