书目名称 | International Business |
副标题 | Adjusting to New Cha |
编辑 | Frank McDonald,Heinz Tüselmann,Colin Wheeler |
视频video | |
丛书名称 | The Academy of International Business |
图书封面 |  |
描述 | Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents. |
出版日期 | Book 2002 |
关键词 | China; ethics; globalization; International Business; internationalization; marketing; organization; organi |
版次 | 1 |
doi | https://doi.org/10.1057/9781403937766 |
isbn_softcover | 978-1-349-43064-2 |
isbn_ebook | 978-1-4039-3776-6Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
issn_series | 2662-1223 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 |