Titlebook: Inter-Regional Place Branding; Best Practices, Chal Sebastian Zenker,Björn P. Jacobsen Book 2015 Springer International Publishing Switzerl

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冷峻

ie dies erfolgreich gelingen kann. Dabei wird die Umsetzung des Business Model Prototyping in konkreten Unternehmenssituationen (Unternehmensentwicklung, Mergers & Acquisitions, Restrukturierung) beispielhaft dargestellt und erläutert..978-3-658-06108-1

Deject

Cecilia Pasquinelliller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG.“In dynamic and complex markets a well thought out business model can be a critical factor for the success978-3-030-48019-6978-3-030-48017-2Series ISSN 2192-4333 Series E-ISSN 2192-4341

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思想上升

,Place Branding in Systems of Place – on the Interrelation of Nations and Supranational Places,– like a city, region or nation brand – is per definition attached to a system of geographical abstractions in quasi-cartographic form in which each city, region or nation is understood in relation and contrast to other geographical entities. For those who seek to alter perceptions about a place, th

acrophobia

Network Brand and Branding: A Co-opetitive Approach to Local and Regional Development, with other organizations in value chains (including competitors) simultaneously. To what extent may place brand and branding give support to (and mirror) a territorial co-opetitive strategy? To what extent is network branding viable and sustainable in the framework of local and regional development

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Cross-Border Place Branding: The Case of Geneva Highlighting Multidimensionality of Places and the n target groups of place branding. The issues regarding tourists and companies have been examined since long by place promoters, location branders, economists or other scholars. However, the analysis of residents’ role in place branding has been overlooked until recently and represents a new interes

FLAIL

Interregional Place-Branding Concepts: The Role of Amenity Migration in Promoting Place- and Peoplehes of the impact of amenity migration in a few locations across different continents. The significance of this source of growth for rural communities is then assessed by triangulating it against interregional models of development focused on the place-branding of high-amenity attractions and congen