| 书目名称 | Innovation in a High Technology B2B Context | | 副标题 | Exploring Supply Net | | 编辑 | Monika Maria Möhring | | 视频video | | | 概述 | Publication in the field of economic sciences | | 图书封面 |  | | 描述 | Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation‘s automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains. | | 出版日期 | Book 2014 | | 关键词 | B2B Marketing; Customer-Centric Business-to-Business Collaboration; Innovation Network | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-05721-3 | | isbn_softcover | 978-3-658-05720-6 | | isbn_ebook | 978-3-658-05721-3 | | copyright | Springer Fachmedien Wiesbaden 2014 |
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发表于 2025-3-21 19:09:45
