Titlebook: Imaging Sunlight Using a Digital Spectroheliograph; Ken M. Harrison Book 2016 Springer International Publishing Switzerland 2016 Affordabl

积云

https://doi.org/10.1007/978-3-319-24874-5Affordable spectrohelioscopes; Alternatives to etalon filters; Amateur astronomy of Sun; Amateur solar

Incorruptible

peak-flow

Ken M. Harrisonbrand hate. In this chapter, the tacit semiotic rules used by brand haters are revealed. It provides a broad theoretical discussion about the semiotic characteristics of branding and consumer-generated anti-branding as well as digital anti-branding discourse. The chapter then investigates consumer a

BAIT

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innate

Blatant

municipality

Ken M. Harrison platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions..With the shift from a broadcast to an interactive media system, advertisers have reinve

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Stress-Fracture

Ken M. Harrisongrated and seen by the target audience. This chapter explores brand integration, which is a continuous process to bring the brand to the conscious knowledge of the key stakeholders. In some cases, it might be described as a brand advertisement or integrated marketing communications, but the focus is