| 书目名称 | Identifying Hidden Needs | | 副标题 | Creating Breakthroug | | 编辑 | Keith Goffin,Fred Lemke,Ursula Koners | | 视频video | | | 图书封面 |  | | 描述 | Too many new products fail. New products which are hard to differentiate from existing products won‘t capture the customer‘s imagination. The failure is due to a poor understanding of customers‘ needs. Companies need to take a radical approach to identifying customers‘ real needs, and this book demonstrates innovative ways to achieve this. | | 出版日期 | Book 2010 | | 关键词 | calculus; conjoint analysis; innovation; market research; methods | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230294486 | | isbn_softcover | 978-1-349-30531-5 | | isbn_ebook | 978-0-230-29448-6 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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发表于 2025-3-21 17:13:19
