| 书目名称 | Identifying Hidden Needs |
| 副标题 | Creating Breakthroug |
| 编辑 | Keith Goffin,Fred Lemke,Ursula Koners |
| 视频video | http://file.papertrans.cn/461/460869/460869.mp4 |
| 图书封面 |  |
| 描述 | Too many new products fail. New products which are hard to differentiate from existing products won‘t capture the customer‘s imagination. The failure is due to a poor understanding of customers‘ needs. Companies need to take a radical approach to identifying customers‘ real needs, and this book demonstrates innovative ways to achieve this. |
| 出版日期 | Book 2010 |
| 关键词 | calculus; conjoint analysis; innovation; market research; methods |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9780230294486 |
| isbn_softcover | 978-1-349-30531-5 |
| isbn_ebook | 978-0-230-29448-6 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
|Archiver|手机版|小黑屋|
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