| 书目名称 | Hybrid Value Creation |
| 编辑 | Vivek K. Velamuri |
| 视频video | |
| 概述 | Systematic Assessment of the State-of-the-art.Includes supplementary material: |
| 丛书名称 | Markt- und Unternehmensentwicklung Markets and Organisations |
| 图书封面 |  |
| 描述 | This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided. |
| 出版日期 | Book 2013 |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-8349-3961-6 |
| isbn_softcover | 978-3-8349-3960-9 |
| isbn_ebook | 978-3-8349-3961-6Series ISSN 2945-879X Series E-ISSN 2945-8803 |
| issn_series | 2945-879X |
| copyright | Springer Fachmedien Wiesbaden 2013 |
发表于 2025-3-21 18:35:32
