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Titlebook: Hybrid Practices in Moving Image Design; Methods of Heritage Iain Macdonald Book 2016 The Editor(s) (if applicable) and The Author(s) 2016

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Conclusionritage practices in a hybrid form. The importance of the political and economic forces that shape media and education are highlighted. Moving image offers stimulating opportunities for screen-based digital skills, 3D modelling and drawing to develop together, allowing contemporary modes of creation
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https://doi.org/10.1007/978-3-319-41375-4Moving image design; contemporary culture; digital and heritage methods; media production; digital techn
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978-3-319-82337-9The Editor(s) (if applicable) and The Author(s) 2016
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Introduction,e or overlap digital technology. ‘Digital’ is considered in this book as a description of the means of production and also a medium of communication. Recognising the media theories of Lev Manovich (2007; 2013) the author discusses the merging of previously distinct processes and media that have formed a whole new experience and language.
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Heritage and Digitalng the writing of typographer Eric Gill, who abhorred the idea of combining craft and machine-made design, Macdonald argues that a hybrid approach can revitalize film and graphic heritage crafts that might atrophy and die if they were not combined in digital media practices.
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