书目名称 | How to Brand Nations, Cities and Destinations | 副标题 | A Planning Book for | 编辑 | Teemu Moilanen,Seppo Rainisto | 视频video | | 图书封面 |  | 描述 | Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. | 出版日期 | Book 2009 | 关键词 | brand; branding; Destination; marketing | 版次 | 1 | doi | https://doi.org/10.1057/9780230584594 | isbn_softcover | 978-1-349-30636-7 | isbn_ebook | 978-0-230-58459-4 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |
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书目名称How to Brand Nations, Cities and Destinations被引频次 
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