| 书目名称 | Handbook of Social Media Management |
| 副标题 | Value Chain and Busi |
| 编辑 | Mike Friedrichsen,Wolfgang Mühl-Benninghaus |
| 视频video | |
| 概述 | First comprehensive overview of a new research field.State of the art in social media research.International representation of topics, cases and contributors.Includes supplementary material: |
| 丛书名称 | Media Business and Innovation |
| 图书封面 |  |
| 描述 | Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations. |
| 出版日期 | Book 2013 |
| 关键词 | Interactive Media; Media Management; New Value Chain; Social Media; Social Media Business; media research |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-28897-5 |
| isbn_softcover | 978-3-662-52194-6 |
| isbn_ebook | 978-3-642-28897-5Series ISSN 2523-319X Series E-ISSN 2523-3203 |
| issn_series | 2523-319X |
| copyright | Springer-Verlag Berlin Heidelberg 2013 |
发表于 2025-3-21 17:07:33
