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Titlebook: Handbook of Media Branding; Gabriele Siegert,Kati Förster,Mart Ots Book 2015 Springer International Publishing Switzerland 2015 Advertisin

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M. Bjørn von Rimschampakt und verständlich formuliert und bieten somit Basiswissen für alle, die einen schnellen Einstieg in die Consultingpraxis suchen, sich für Unternehmensberatung und das Beratungsgeschäft interessieren oder ihr vorhandenes Wissen auffrischen möchten.978-3-658-03388-0
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Kathrin Natterer (née Greuling) bieten somit Basiswissen für alle, die einen schnellen Einstieg in die Praxis suchen, sich für Logistik und Beschaffung interessieren oder ihr vorhandenes Wissen auffrischen möchten.978-3-658-03392-7
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Add Some Glam? An Essay on the Aestheticization of Media Brandsalso asks for a reinterpretation of some cherished concepts as glamorous brands are defined through a punctum, an extra, a rainbow-moment—and those are difficult to plan, predict, and produce. Certainties might fade away, but in return (media) brands could stand out.
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Emerging Industry Issues and Trends Influencing the Branding of Media Contents “literature review” of basic themes. The work concludes with a recommendation that academics routinely study industry trade articles as a means to keep their research and teaching agendas relevant to the real world of media brand management.
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Branding Media Content: From Storytelling to Distributionawing from a study with audiovisual producers in Europe, it is illustrated that producers are reluctant to accept the branding of content as part of their changing job role. Thus, it is concluded that actually the content should not be branded at all, but rather that the distribution should be.
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