| 书目名称 | Franchising Globally | | 副标题 | Innovation, Learning | | 编辑 | Ilan Alon | | 视频video | | | 图书封面 |  | | 描述 | Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. | | 出版日期 | Book 2010 | | 关键词 | business; China; Emerging Markets; entrepreneur; innovation; internationalization | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230289857 | | isbn_softcover | 978-1-349-31544-4 | | isbn_ebook | 978-0-230-28985-7 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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发表于 2025-3-21 16:06:57
