书目名称 | Foreign Investment Promotion |
副标题 | Governance and Imple |
编辑 | Paweł Capik |
视频video | |
概述 | Fills a gap in current literature by providing analysis of both national and local levels of promotion.Offers new theoretical perspectives and policy recommendations.Analyses empirical data gathered f |
图书封面 |  |
描述 | .Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.. |
出版日期 | Book 2019 |
关键词 | mobile; mobile investment; CEEC; regional development; regional science; place marketing; investment attra |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-030-13658-1 |
isbn_softcover | 978-3-030-13660-4 |
isbn_ebook | 978-3-030-13658-1 |
copyright | The Editor(s) (if applicable) and The Author(s) 2019 |