| 书目名称 | Foreign Direct Investment Inflows Into the South East European Media Market |
| 副标题 | Towards a Hybrid Bus |
| 编辑 | Zvezdan Vukanović |
| 视频video | |
| 概述 | Proposes a hybrid FDI business model.Presents sixteen case studies of the South East European media market.Offers practical guidance to media companies and practitioners in media organizations.Include |
| 丛书名称 | Media Business and Innovation |
| 图书封面 |  |
| 描述 | .This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.. |
| 出版日期 | Book 2016 |
| 关键词 | FDI Inflows; Hybrid FDI Inflow; ICT Spillover Effects; Media Business; Media Entrepreneurship; Media Mana |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-30512-7 |
| isbn_softcover | 978-3-319-80828-4 |
| isbn_ebook | 978-3-319-30512-7Series ISSN 2523-319X Series E-ISSN 2523-3203 |
| issn_series | 2523-319X |
| copyright | Springer International Publishing Switzerland 2016 |
发表于 2025-3-21 17:57:38
