| 书目名称 | Fashion Brand Internationalization |
| 副标题 | Opportunities and Ch |
| 编辑 | Byoungho Jin,Elena Cedrola |
| 视频video | |
| 概述 | Presents small yet global case studies on representative fashion brands in Europe and Asia.Explores successful cases that utilize active internationalization in the fashion and retail industries.Inclu |
| 丛书名称 | Palgrave Studies in Practice: Global Fashion Brand Management |
| 图书封面 |  |
| 描述 | The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.. .The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds. . |
| 出版日期 | Book 2016 |
| 关键词 | International Marketing; Global; Fashion; Apparel; Brand; Management; Case study |
| 版次 | 1 |
| doi | https://doi.org/10.1057/978-1-137-52337-2 |
| isbn_ebook | 978-1-137-52337-2Series ISSN 2523-3505 Series E-ISSN 2523-3513 |
| issn_series | 2523-3505 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2016 |
发表于 2025-3-21 19:56:53
