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Titlebook: Eurasian Business and Economics Perspectives; Proceedings of the 4 Mehmet Hüseyin Bilgin,Hakan Danis,Serkan Çankaya Conference proceedings

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The Relationships of Design Thinking, Customer Experience, Customer Satisfaction, Customer Loyalty aronment, particularly for online users of digital goods and services from many industries. Due to the shift in consumer behavior, businesses have had to develop or enhance their existing products to become online digital products. In order to foster customer experience, customer satisfaction, and cu
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The Relationships of Marketing Mix Strategy and Product Innovation on Firm Reputation, Brand Equity mix strategy implementation, product innovation, and firm reputation, as well as to examine the mediator the role of overall the brand equity in enhancing a firm’s competitive advantage. A validated questionnaire was used to collect data from 250 consumers of dairy product in Indonesia. This study
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What SMEs Should Be Supported to Increase the Number of Exporting SMEs?crease their number. For that, the paper analyses differences on some basic economic and export-related characteristics of various groups of SMEs such as: exporters and non-exporters; low-tech and high-tech exporters; innovative and non-innovative SMEs; younger and older SME; and exporters at differ
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How Leaders Deal with Changes from the External Environment in Developing Country: Evidence from Inddjustment as a mediating variable and dominant logic as a moderating variable. An empirical investigation of SMEs in Indonesia using questionnaires, which received around 246 responses. Structural equation modeling (SEM) was employed to test the proposed hypotheses. The results of this study’s empir
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