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Titlebook: Expressive Order; Confirming Sentiment David R. Heise Book 2007 Springer-Verlag US 2007 Evaluation.Institution.Nation.confirming sentiments

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IntroductionThe title of this book derives from the above statement by sociologist Erving Goffman. The theory presented in this book—affect control theory—incorporates Goffman’s insight that expressive order infuses social interactions as individuals maintain their identities, or faces.
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SentimentsIf you are like many Americans, you feel that doctors are helpful, powerful, and reserved. That’s your sentiment about doctors, the way you feel in general about them even though you might have different feelings in particular circumstances.
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CultureWhile you have your own personal feelings about things, you also share sentiments with people around you. That’s the notion of culture—shared meanings and feelings.
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Changing SentimentsIndividuals with comparable sentiments who share the same definition of a situation all have similar expectations about what should happen next. Thus their interaction generally proceeds routinely, each individual’s action being anticipated by others. Even individuals’ emotions are anticipated, seeming appropriate to their predicaments.
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SelvesJust as you select behaviors to confirm the identity you occupy at the moment, you impart your self-meaning to yourself and others by enacting identities whose sentiments convey your sentiment about yourself.
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Illustrative AnalysesIn this section, I show how the equations are applied by presenting a simplified version of the model dealing with evaluation alone. In this simple model the vector of fundamentals corresponding to Eq. (11.8) is merely . and the vector of post-event transients, τ, in Eq. (11.9) is
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