| 书目名称 | Exhibit Marketing and Trade Show Intelligence |
| 副标题 | Successful Boothmans |
| 编辑 | Klaus Solberg Søilen |
| 视频video | |
| 概述 | Shows how to use trade show intelligence for successful boothmanship and design.Assists the reader in successfully planning and organizing trade shows.Appealing to both academics and practitioners ali |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | ."Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line.". .Paul Woodward.Managing Director.UFI, the Global Association of the Exhibition Industry. ."The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization.". .Jim Wurm, Executive Director.Exhibit & Event Marketers Association (E2MA). ."Dr. Klaus Solberg Søilen‘s book is a vital handbook for all marketers who work with exhibitions as a marke |
| 出版日期 | Book 2013 |
| 关键词 | Competitive Intelligence; Event Marketing; Exhibit Marketing; Market Intelligence; Trade Shows |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-36793-9 |
| isbn_softcover | 978-3-642-43465-5 |
| isbn_ebook | 978-3-642-36793-9Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer-Verlag Berlin Heidelberg 2013 |
发表于 2025-3-21 19:28:55
