| 书目名称 | Event Marketing in the Context of Higher Education Marketing and Digital Environments |
| 编辑 | Florian Neus |
| 视频video | |
| 概述 | Offers a new scientific perspective on event-marketing |
| 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing |
| 图书封面 |  |
| 描述 | .Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented...About the Author:.Florian Neus. works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.. |
| 出版日期 | Book 2020 |
| 关键词 | Higher Education Marketing; Event Marketing; eSports; Digital Environments; Event Management; Event Portf |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-29262-1 |
| isbn_softcover | 978-3-658-29261-4 |
| isbn_ebook | 978-3-658-29262-1Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
发表于 2025-3-21 16:45:53
