| 书目名称 | European Book Cultures | | 副标题 | Diversity as a Chall | | 编辑 | Stephanie Kurschus | | 视频video | | | 概述 | Study in the field of social sciences.Includes supplementary material: | | 图书封面 |  | | 描述 | Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality. | | 出版日期 | Book 2015 | | 关键词 | Buchförderung; Buchkultur; Buchmarkt; Buchvielfalt; Europäische Union; Zukunft des Buches; media research | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-08060-0 | | isbn_softcover | 978-3-658-08059-4 | | isbn_ebook | 978-3-658-08060-0 | | copyright | Springer Fachmedien Wiesbaden 2015 |
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发表于 2025-3-21 17:40:17
