Titlebook: Ethics in Marketing and Communications; Towards a Global Per Mary M. McKinley (Professor of Marketing and Susta Book 2012 Palgrave Macmilla

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书目名称Ethics in Marketing and Communications影响因子(影响力)




书目名称Ethics in Marketing and Communications影响因子(影响力)学科排名




书目名称Ethics in Marketing and Communications网络公开度




书目名称Ethics in Marketing and Communications网络公开度学科排名




书目名称Ethics in Marketing and Communications被引频次




书目名称Ethics in Marketing and Communications被引频次学科排名




书目名称Ethics in Marketing and Communications年度引用




书目名称Ethics in Marketing and Communications年度引用学科排名




书目名称Ethics in Marketing and Communications读者反馈




书目名称Ethics in Marketing and Communications读者反馈学科排名

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Parteien als Vertrauensobjekte,Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.

灯丝

https://doi.org/10.1007/978-3-658-23240-5Being an emerging economic power in the world, China is attracting more and more attention from companies wishing to conquer the market and achieve success there. One of the key success factors is to have a deep understanding of local customers in terms of their attitudes, values, perceptions and consumption patterns.

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不规则的跳动

Einsatz des Entwurfsobjekt-Datenmodells, companies are employing ethics and corporate social responsibility (CSR) strategies due to the existence of and the pressure from a variety of so called ‘drivers’ who may collectively be called ‘stakeholders’. Ethics and CSR policies are no longer the type of luxuries that only a select few organis