Titlebook: Ethics and Neuromarketing; Implications for Mar Andrew R. Thomas,Nicolae Alexandru Pop,Cristian Du Book 2017 Springer International Publish

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Ethical Dilemmas of Future Technologies,es at an exponential rate. Ethics, on the other hand, advances much slower and doesn’t keep pace with the number and complexity of issues brought by technology. Considering that technology’s speed of evolution won’t slow down because ethics can’t keep pace with it, we argue that all those ethical is

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The Ethics of Neuromarketing in Sports,haps the most highly impassioned and engaged brand evangelists, sports fans spend disproportionately large sums of money on branded merchandise to reinforce identity-based affiliation as well as tribal connection to team. While classical economists would suggest that sports fans are rational actors

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ogy.Explores the ethical implications of applying powerful t.This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and pr

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Neuromarketing: Understanding the Application of Neuroscientific Methods Within Marketing Research,ctitioner-oriented explanation of common neuromarketing techniques and present a contextual framework for understanding associated marketing research outcomes. Opportunities for future research and the implications for marketing are discussed.

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