Titlebook: Erfolgreicher Anzeigenverkauf in mobilen Medien; Eine empirische Anal Saskia Meier Book 2015 Springer Fachmedien Wiesbaden 2015 Anzeigenerl

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Strategic Intent Undermines Creative Outcomes: Evidence from a Randomised Control Trial,overy found the most non-obvious and creative solutions leading to greater value creation than other intents. The results were consistent with the prediction of our framework—that the default strategic decision-making intent would tend to be the one that is closest to maximising rent or securing com

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Birgit Griese,Gunther Niermann closing chapters focus on the evaluation of neurosurgical research and innovation. Are cultural changes necessary and how could innovation benefit from (international) collaborations? Given the range of topics978-3-030-05502-8

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