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Titlebook: Entrepreneurship Research; Developing New and E Vanessa Ratten Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive l

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发表于 2025-3-21 16:06:31 | 显示全部楼层 |阅读模式
书目名称Entrepreneurship Research
副标题Developing New and E
编辑Vanessa Ratten
视频video
概述Explores themes of digitalization in entrepreneurship.Highlights effective entrepreneurship business practices.Utilizes COVID-19 impacts in business
图书封面Titlebook: Entrepreneurship Research; Developing New and E Vanessa Ratten Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive l
描述.This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns. ..The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes. ..Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and
出版日期Book 2023
关键词Entrepreneurship and Business; Entrepreneurship; Strategic Management; Technology Innovation; Pandemic; C
版次1
doihttps://doi.org/10.1007/978-981-99-4452-1
isbn_softcover978-981-99-4454-5
isbn_ebook978-981-99-4452-1
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship,ia platforms, businesses can gain viral attention that can translate into increased brand awareness, customer engagement, and sales revenue. However, viral marketing can also result in negative consequences if businesses fail to meet the expectations of their customers during the sudden influx in sa
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A Split Korea and a Divided Martial Art: How Politics and Tense International Relations Have Impacternational political differences between the communist North Korea and the capitalist South Korea. This has led to the formation of multiple break-away Taekwon-Do organisations. In turn, the sport has expanded, but at the cost of dividing it members to the extent where unification is highly-unlikely
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Managing Intangible Resources on e-Commerce Msme Embracing Digital Era in Surabaya: A Test of Busin widespread use of mobile phones and the internet has been instrumental in driving these expansions, facilitating faster and more affordable communication exchanges. In Indonesia, the substantial number of internet users has had a profound impact on the proliferation of e-commerce, leading to a sign
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Book 2023onalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns. ..The discussion in thi
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