书目名称 | Entrepreneurship |
副标题 | Context, Vision and |
编辑 | John M. Legge,Kevin G. Hindle |
视频video | |
概述 | This text combines theory and practice to teach students how to develop successful business plans which appeal to potential investors. The authors demonstrate the importance of entrepreneurship and sh |
图书封面 |  |
描述 | .Entrepreneurship: Context, Vision& Planning. enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. .This innovative and unique text includes: .·An ethical emphasis illustrating the many social benefits of a successful business. .·A technological awareness due to a large number of computer and hi-tech industry examples. .·A chapter debating the future of entrepreneurship. .·Guidance on how to develop a successful business plan. .Author Biographies .John Legge. and .Kevin Hindle. both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology. .Visit the companion website at: .www.palgrave.com/business/legge .which includes: .·Comprehensive teaching guide. .·Powerpoint slide presentation for a 12 lecture course. .·Testbank comprising of over 100 short answer questions (with answers). .·Downloadable student workbook. .Also available is a companion website with extra features to accompany the text, |
出版日期 | Textbook 2004Latest edition |
关键词 | business; entrepreneur; Entrepreneurs; Entrepreneurship; Stakeholder; success |
版次 | 1 |
doi | https://doi.org/10.1007/978-1-137-09407-0 |
copyright | The Editor(s) (if applicable) and The Author(s) 2004 |