Titlebook: Emerging Technologies in Business; Innovation Strategie Andrei O. J. Kwok,Pei-Lee Teh Book 2024 The Editor(s) (if applicable) and The Autho

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Decoding Intention to Use mHealth from an Adaptive Goal-Setting Perspective physically fit. Mobile health (mHealth) has emerged as a convenient and cost-effective tool to deliver healthcare services and help people monitor their health. The present chapter draws on adaptive goal-setting theory to examine the perception of using mHealth by individuals in Malaysia, a develop

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Bringing Rational Choice Theory Back to Reality: Understanding Low-Income Older Adults’ Intention toof technology among this segment of the population. Drawing upon the rational choice theory and the technology acceptance model, this study examined the costs–benefits and perceptions of technology that shape the intention to use mobility apps among Malaysia’s low-income older adults. The researcher