| 书目名称 | Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo |
| 副标题 | An Integrated Sociol |
| 编辑 | Wei Feng |
| 视频video | |
| 概述 | Introduces the newly established framework of corporate identity construction in social media.Analyzes the “selling cuteness” communication style of Chinese SNS.Compares the variations of corporate id |
| 图书封面 |  |
| 描述 | This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.. |
| 出版日期 | Book 2017 |
| 关键词 | Corporate Identity; Chinese Banks; Sina Weibo; Social Media; Discursive Construction of Identity; Impress |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-981-10-4469-4 |
| isbn_softcover | 978-981-13-5147-1 |
| isbn_ebook | 978-981-10-4469-4 |
| copyright | Springer Nature Singapore Pte Ltd. 2017 |
发表于 2025-3-21 16:22:11
