书目名称 | Contemporary Business Research in the Islamic World |
副标题 | Proceedings of the 1 |
编辑 | John Fraedrich,Marina Pirtskalava,Baker Al Serhan |
视频video | |
概述 | Addresses Islamic business concepts and provides insights on doing business in Islam-oriented regions.Addresses issues such as Muslim consumer behaviour, services and social media marketing, Halal bus |
丛书名称 | Springer Proceedings in Business and Economics |
图书封面 |  |
描述 | .This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in Islam-oriented regions. Featuring selected chapters from the 14th Global Islamic Marketing Conference, it provides a comprehensive overview of research and insights into Islamic business practices, focusing on innovative marketing strategies. Readers can expect to find detailed analyses and practical guidance on topics such as the impact of neurotransmitters on Islamic research, the influence of religiosity on Muslim consumers’ adoption of cryptocurrency, and how perceived price, quality, and trust affect purchase intentions for Halal products. The volume also explores whether Halal hotels in Malaysia align with green practices, factors driving customer behavior in online banking, and the digitalization of Halal food supply chains through blockchain...Further chapters investigate customer loyalty in Islamic traditional markets, the factors influencing brand love in Moroccan football, and the impact of sustainability and corporate gover |
出版日期 | Conference proceedings 2024 |
关键词 | Muslim Consumers; Islamic Entrepreneurship; Digital Transformation; Supply Chains; Islamic Business |
版次 | 1 |
doi | https://doi.org/10.1007/978-981-97-5400-7 |
isbn_softcover | 978-981-97-5402-1 |
isbn_ebook | 978-981-97-5400-7Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
issn_series | 2198-7246 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |