Titlebook: Customer Retention in the Automotive Industry; Quality, Satisfactio Michael D. Johnson (Professor of Marketing, Member Book 1997 Betriebswi

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Paul H. Lysaker,Courtney N. Wiesepape maintaining relationships, it is important to know how profitable these relationships are. A marketing manager should encourage all profitable relations to prevent customer migration and relinguish all loss-making customer relations, or change them so that a positive benefit can be obtained.

敌手

https://doi.org/10.1007/978-3-322-84509-2Automotive Industry; Unternehmenserfolg; management; production; research & development (R&D)

合乎习俗

整洁

Mercurial

The Value of Passenger Car Customers, maintaining relationships, it is important to know how profitable these relationships are. A marketing manager should encourage all profitable relations to prevent customer migration and relinguish all loss-making customer relations, or change them so that a positive benefit can be obtained.

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Michael D. Johnson (Professor of Marketing, MemberUnternehmen kundenorientiert führen

insurrection

憎恶

喷油井

Improved Customer Satisfaction Is Volvo Priority,Volvo had great difficulties in the early 90’s in delivering the high quality products that their U.S. customers expected and as a consequence their customer satisfaction ratings were dropping dramatically. They are, however, presently among the top three car brands. This paper tries to capture the key ingredients of their comeback.

metropolitan

,An Introduction to Quality, Satisfaction, and Retention — Implications for the Automotive Industry,hion, industry attention has progressed from a focus on internal quality, to external perceptions of customer satisfaction, to subsequent customer retention and profitability. More transformational is the change in the way automotive companies operate and manage themselves. An industry once dominate