Titlebook: Customer Retention in the Automotive Industry; Quality, Satisfactio Michael D. Johnson (Professor of Marketing, Member Book 1997 Betriebswi

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https://doi.org/10.1007/978-1-349-05330-8trate on some strategical and methodological issues of a special kind of bundling in the automotive industry: The conception of ‘Lines’. We discuss the idea that the companies should employ the ‘Lines’ as a selected product policy instrument to immunise buyers against attempts by competitors to enti

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https://doi.org/10.1007/978-1-349-05330-8retention across firms in the automotive industry. The concept of strategic alignment is introduced to capture both the degree to which automotive firms pursue a strategy of quality (benefit) versus value (cost) leadership and whether this strategy is aligned or consistent with its customers’ needs.

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https://doi.org/10.1007/978-1-349-05330-8ers changed, instead of technical defects, the immaterial attrition of a product plays an important role for decreasing satisfaction and loyalty of the customers. The aim of this paper is uncover the relationships between customer satisfaction, brand loyalty and dealer loyalty. To test and quantify

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https://doi.org/10.1007/978-1-349-05330-8f customer loyalty as a strategic capability. It is assumed that in the rapidly changing environment faced by the automotive industry sustainable competitive advantages are achievable through a marketing and customer orientation. Loyalty mangement proves to be a decisive but somehow under-utilised e

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https://doi.org/10.1007/978-1-349-05330-8ve division of Daimler-Benz AG are aware of the central significance of this concept, viewing it therefore not merely as a starting point relevant only to the after sales sector but as a concept that must extend to all activities within the company. With reference to brand management, product develo

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Ulrike Barthelmeß,Ulrich Furbach variables, like switching barriers or variety seeking. This paper provides a structural equation model with latent variables for modeling this complex relationship. According to literature, high satisfaction should lead to loyalty but is heavily affected by moderating variables. An empricial study

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