| 书目名称 | Customer Accounting |
| 副标题 | Creating Value with |
| 编辑 | Massimiliano Bonacchi,Paolo Perego |
| 视频video | http://file.papertrans.cn/242/241573/241573.mp4 |
| 概述 | Explains how to effectively use information on customer characteristics and behavior to create value.Integrates Accounting, Finance, and Marketing perspectives.Includes real-world examples of best pra |
| 丛书名称 | SpringerBriefs in Accounting |
| 图书封面 |  |
| 描述 | This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses. . |
| 出版日期 | Book 2019 |
| 关键词 | Customer centricity; Customer lifetime value; Customer equity; Customer accounting; Customer relationshi |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-01971-6 |
| isbn_softcover | 978-3-030-01970-9 |
| isbn_ebook | 978-3-030-01971-6Series ISSN 2196-7873 Series E-ISSN 2196-7881 |
| issn_series | 2196-7873 |
| copyright | The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019 |
|Archiver|手机版|小黑屋|
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