| 书目名称 | Crowd-Based Business Models | | 副标题 | Using Collective Int | | 编辑 | Rajagopal | | 视频video | http://file.papertrans.cn/241/240445/240445.mp4 | | 概述 | Fills a gap by integrating the role of the customer in the ideation process through crowdsourcing.Addresses how crowdsourced information can become a valuable resource for the firm, in developing crow | | 图书封面 |  | | 描述 | .This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book..This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.. | | 出版日期 | Book 2021 | | 关键词 | collective intelligence; crowd-based business modelling; consumer behavior; Crowdsourcing; decision-maki | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-77083-9 | | isbn_softcover | 978-3-030-77085-3 | | isbn_ebook | 978-3-030-77083-9 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerl |
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