书目名称 | Crisis Management in the Food and Drinks Industry: A Practical Approach |
编辑 | Colin Doeg |
视频video | http://file.papertrans.cn/240/239830/239830.mp4 |
概述 | There are a number of books dealing with crisis management generally.Unique and the only readily available title focusing specifically on crisis management in relation to the food and drinks industry |
丛书名称 | Practical Approaches to Food Control and Food Quality Series |
图书封面 |  |
描述 | .Few titles could be timelier than the second edition of .Crisis Management in the Food and Drinks Industry – A Practical Approach.. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. ...This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand....Doeg offers advice ranging from preparing for the unthinkable to the dramatic expansion of the Internet, avoiding being caught off-guard by a situation, the ramifications of product tampering and managing an actual crisis....Advice is also offered on dealing with extremist organizations and terrorist threats as well as bioterrorism – "a clear and present danger" – and a number of problems facing the food industry, including the practice of selling meat unfit for human consumption and the threat posed b |
出版日期 | Book 2005Latest edition |
关键词 | Public Health; agriculture; beverage industry; business; communication; food industry; food science; manage |
版次 | 2 |
doi | https://doi.org/10.1007/0-387-28921-6 |
isbn_softcover | 978-1-4419-3620-2 |
isbn_ebook | 978-0-387-28921-2 |
copyright | Springer-Verlag US 2005 |