| 书目名称 | Creating Customer Value Through Strategic Marketing Planning | | 副标题 | A Management Approac | | 编辑 | Edwin J. Nijssen,Ruud T. Frambach | | 视频video | | | 图书封面 |  | | 描述 | Creating and delivering superior customer value is essentialfor organizations operating in today‘s competitive environment. Thisapplies to virtually any kind of organization. It requires a profoundunderstanding of the value creation opportunities in the marketplace,choosing what unique value to create for which customers, and todeliver that value in an effective and efficient way. Strategicmarketing management helps to execute this process successfully and toachieving sustainable competitive advantage in the market place. ..Creating Customer Value Through Strategic Marketing Planning.discusses an approach that is both hands-on and embedded in marketingand strategy theory. This book is different from most other marketingstrategy books because it combines brief discussions of the underlyingtheory with the presentation of a selection of useful strategicmarketing tools. The structure of the book guides the reader throughthe process of writing a strategic marketing plan. Suggestions forusing the tools help to apply them successfully. This book helpsstudents of marketing strategy to understand strategic marketingplanning at work and how to use specific tools. Furthermore, itprovides mana | | 出版日期 | Book 2001 | | 关键词 | Customer Value; Marketing Tools; management; marketing; organization; planning; strategy | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4757-3277-1 | | isbn_softcover | 978-1-4419-4870-0 | | isbn_ebook | 978-1-4757-3277-1 | | copyright | Springer Science+Business Media New York 2001 |
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发表于 2025-3-21 18:05:37
