Titlebook: Corporate Sustainability, Social Responsibility and Environmental Management; An Introduction to T Mark Anthony Camilleri Textbook 2017 Spr

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978-3-319-83600-3Springer International Publishing AG 2017

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Case Study 3: The Responsible Corporate Governance of the European Banksroducts they supply, the people they employ, the communities they locate in or the natural environments they affect. Over the last few decades, the resurgence of corporate governance could have been triggered by corporate irresponsibility and scandals.

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Jiangfeng Liu,Xiyu Wang,Dongbo Wang,Lei Peiriedman (1962, 1970) and Levitt (1958) held that the companies’ only responsibility was to maximise their owners’ and shareholders’ wealth. Similarly, with an entrepreneurial stance, Drucker (1984, p. 62) characterised CSR as a way of tackling ‘social problem(s)’ to engender positive ‘economic benefit(s)’ to ensure ‘well paid jobs, and... wealth’.

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Unlocking Corporate Social Responsibility Through Integrated Marketing Communicationg other benefits. Notwithstanding, a genuine commitment to ongoing CSR communications may also result in stronger employee engagement. Therefore, the corporate communications on environmental and social matters could create a win-win situation for the business and its stakeholders.