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Titlebook: Corporate Social Responsibility as an International Strategy; Christina Keinert Book 2008 Physica-Verlag Heidelberg 2008 CSR.Corporate Soc

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书目名称Corporate Social Responsibility as an International Strategy
编辑Christina Keinert
视频video
概述Awarded the 2007 price of the Austrian Industrial Association.Includes supplementary material:
丛书名称Contributions to Economics
图书封面Titlebook: Corporate Social Responsibility as an International Strategy;  Christina Keinert Book 2008 Physica-Verlag Heidelberg 2008 CSR.Corporate Soc
描述.CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage. ...Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. ...This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure..
出版日期Book 2008
关键词CSR; Corporate Social Responsibility; Marketing; Social Responsibility; business; development; management
版次1
doihttps://doi.org/10.1007/978-3-7908-2024-9
isbn_softcover978-3-7908-2548-0
isbn_ebook978-3-7908-2024-9Series ISSN 1431-1933 Series E-ISSN 2197-7178
issn_series 1431-1933
copyrightPhysica-Verlag Heidelberg 2008
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Overview Over the Historical Development, in charge for the management and execution of public projects — the foundation and existence of those early corporations remained a privilege granted by the state at first, and therefore, staid within its discretionary power alone. One might say, at this point, corporations were highly “socially re
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Factors Impacting Upon CSR Engagement,business reason potentially underlying such choices, the most crucial strategic implications seem to not lie in the fundamental willingness of corporations and their respective key decision-makers to engage in CSR, as the huge majority of corporate managers sureyed suggest they do have CSR on their
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Corporate Social Responsibility as an International Strategy978-3-7908-2024-9Series ISSN 1431-1933 Series E-ISSN 2197-7178
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Christina KeinertAwarded the 2007 price of the Austrian Industrial Association.Includes supplementary material:
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Contributions to Economicshttp://image.papertrans.cn/c/image/238629.jpg
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