书目名称 | Corporate Social Responsibility as an International Strategy |
编辑 | Christina Keinert |
视频video | |
概述 | Awarded the 2007 price of the Austrian Industrial Association.Includes supplementary material: |
丛书名称 | Contributions to Economics |
图书封面 |  |
描述 | .CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage. ...Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. ...This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.. |
出版日期 | Book 2008 |
关键词 | CSR; Corporate Social Responsibility; Marketing; Social Responsibility; business; development; management |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-7908-2024-9 |
isbn_softcover | 978-3-7908-2548-0 |
isbn_ebook | 978-3-7908-2024-9Series ISSN 1431-1933 Series E-ISSN 2197-7178 |
issn_series | 1431-1933 |
copyright | Physica-Verlag Heidelberg 2008 |