Titlebook: Content Production for Digital Media; An Introduction Jay Daniel Thompson,John Weldon Book 2022 The Editor(s) (if applicable) and The Autho

结果

,Let’s Get Ethical,hapter then proceeds to examine how ethical principles can be applied to three case studies, each from a different field of communication. The first of these is journalistic coverage of COVID-19; the second concerns ‘sexualised’ depictions of children in marketing campaigns; the third concerns publi

ADAGE

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Bridle

Online Community Management and Content Moderation,s, which are sometimes used interchangeably, but which actually refer to different (if sometimes overlapping) jobs. The chapter explains why these media professionals are so important, examining how community managers and content moderators can identify and remain resilient in the face of online hostility and disinformation.

外观

训诫

Literary and Cultural Life in West Berlinhe considerations that social media professionals make when deciding which platform to use when doing their jobs. There is a discussion of social media strategies and analytics, as well as the need to separate fact from fiction. The latter is, we point out, an especially challenging task on social m

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P. Michael McFadden MD,John L. Ochsner MDt to audiences through legacy media channels, today’s PR practitioners often speak directly to their target publics via the social media accounts, blogs and branded websites of so-called Social Media Influencers (SMIs)—account holders with dedicated followings, who are (hopefully) keen to imitate or

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Scott C. Weaver PhD,Ann M. Powers PhDs, which are sometimes used interchangeably, but which actually refer to different (if sometimes overlapping) jobs. The chapter explains why these media professionals are so important, examining how community managers and content moderators can identify and remain resilient in the face of online hos

品牌

Alphaviruses: Equine Encephalitis and Othersms. This chapter describes the appeal of vlogging for vloggers and brands; discusses three (overlapping) types of personalities that can be encountered in vlogging and details the key components of a good vlog. This is followed by an overview of the skills that a good vlogger requires.